Well, recently we've taken a new approach
to selling wedding prints, so it kind of
eliminates the pricing question. We've just
about discontinued selling prints. We now
only sell prints that are 16x20 or larger.
Our reasoning is this: Over the last few
years, the desire to have digital files
has increased tremendously. One main reason
for the client having them is so they can
print their own images. Unfortunately, we're
unable to control the quality of printing
done by labs of their choice (which can
reflect poorly on our work), but it's part
of the changing market. Most consumers do
not have a quality source for what we consider
wall prints - especially if they want them
to resemble art, so we still offer sizes
like 16x20, 20x24, 30x40, etc. Those start
around $200 and include mounting and texturing
so the print looks incredible once it's
on your wall.
As for albums, that's an ever-changing
ballgame. For years, matted albums were
the standard, but when digital printing
combined with an increased number of book-binders,
wedding albums have completely changed.
Matted albums usually start in the
$800 range for genuine leather covers, and
custom flush mount albums start more in
the range of $1600. Both depend on how large
the resulting design is. The flush mount
albums require much much more time to
design - which translates into the price
difference.
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